![]() ![]() One example cited for this is how Apple has now included a HDMI port on the new MacBook Pro. Tim Cook (left) with Jony Ive Better is in the eye of the beholder This is part of the claim that Apple has been freed by Ive moving on, that now it can listen to users, that it can make practical choices. It's bordering on saying that design is what something looks like, or that engineering must come first and you can fret about the paint later. Only Ive really knows what he thinks, but this argument about practicality versus aesthetics seems to be anathema to a true designer. Not outside the existing AR/VR community, not to anyone who wasn't buying for the love of technology. It could truly innovate in AR with powerful systems and experiences no other company would match.Įxcept they wouldn't have sold a single one. Unquestionably, a two-device system like that would mean Apple would have the capability to render brilliant AR and VR. But the idea had been to make a powerful AR device that effectively relayed images to the headset. ![]() It could still be that we get at least one headset that requires an iPhone to be present, just as the Apple Watch does. Without Ive, Apple's ultimate goal in AR would be a headset and a separate device. Likewise, saying that Apple is better without Ive is said through a lens of an individual user, and it doesn't apply as a blanket summary the way Bloomberg has.įorm follows function, but you choose your function The statement is never about Jobs, as it is only said when the real meaning from the sayer is "I don't like this thing, and my own image of Jobs (or Ive) wouldn't have done it." Saying that Apple is better without Ive is as logically fallacious as saying that something would have never happened had Steve Jobs still been alive. Allegedly, Apple was looking to make a device in two parts, and before he left, Ive pressed instead for a single headset, even though that would necessarily be less powerful and functional.īloomberg wants to argue argue that Apple's design is now more practical than it was under Ive's aegis. Then while we have yet to see the end result of the Apple AR headset and " Apple Glass" work, it was reported that Ive vehemently disagreed with how the company was originally proceeding. When Scott Forstall left, for instance, and Ive got control over iOS, we got the radical iOS 7 redesign, the first overhaul of the iPhone software since the start. Ex-Chief Designer Jony Ive was famously strong at opposing what he didn't like and doing something about it. ![]()
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